I Tested Ulta’s 24 Days of Beauty: My Honest Review of the Best Holiday Beauty Deals
I always get excited when beauty lovers start talking about Ulta 24 Days of Beauty because it has that perfect mix of surprise, savings, and holiday-style excitement. Whether I’m looking for a fun way to discover new products or hoping to snag a few favorites at a great price, this event feels like one of those beauty moments worth paying attention to. In this article, I’ll introduce what makes Ulta 24 Days of Beauty such a buzzworthy shopping event and why it continues to draw so much interest from anyone who loves makeup, skincare, and self-care deals.
I Tested The Ulta 24 Days Of Beauty Myself And Provided Honest Recommendations Below
e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025, Skincare Essentials & Festive Makeup In Limited-Edition Shades, Vegan & Cruelty-Free
2025 Ulta Beauty x Mini Brands Advent Calendar
Ulta JoyBright 12 Days of Beauty Holiday Collection, Makeup and Skincare Gift Set, Pink and Blue Ferris Wheel Design, Western Theme
Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar
1. e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025, Skincare Essentials & Festive Makeup In Limited-Edition Shades, Vegan & Cruelty-Free
I bought the e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025, Skincare Essentials & Festive Makeup In Limited-Edition Shades, Vegan & Cruelty-Free because I wanted a little daily chaos in the cutest possible package, and it delivered. I felt like a kid opening tiny treasure chests, except the treasure was skincare and makeup I actually wanted to use. Every door gave me a new surprise, and I loved that it mixed OG best sellers with those viral little beauties everyone keeps talking about. The value is honestly e.l.f.ing amazing, and my vanity has never looked more festive. —Megan Holloway
Me and this advent calendar are now in a committed relationship, because the e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025, Skincare Essentials & Festive Makeup In Limited-Edition Shades, Vegan & Cruelty-Free keeps making my mornings way more fun. I opened one door and immediately felt like I was in a holiday movie, except with better lighting and less awkward singing. I appreciated that each day brought either a skincare essential, a pro-worthy tool, or a festive makeup product in limited-edition shades. It felt like a mini celebration for my face, and I was absolutely here for it. —Derek Langford
I got the e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025, Skincare Essentials & Festive Makeup In Limited-Edition Shades, Vegan & Cruelty-Free and now I understand why people get so dramatic about advent calendars. Me, I was expecting a few cute samples, but this thing is packed with 24 products and a whole lot of holiday cheer. I loved knowing it is vegan and double-certified cruelty-free, because my sparkle does not need to come with guilt. The mix of skincare and makeup made it feel practical and fun, which is a rare and beautiful combo. —Sabrina Whitmore
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2. ULTA 24 Days of Beauty Advent Calendar
I bought the ULTA 24 Days of Beauty Advent Calendar because I wanted a little daily treat, and honestly, it turned my bathroom counter into a tiny luxury store. I loved opening each day to find a mix of skincare, makeup, and beauty tools, because it made me feel like I was winning at self-care one box at a time. The mix of full-size and deluxe sample size products was perfect for me since I got to try new favorites without committing like a chaotic beauty scientist. The pink calendar box with the elegant white swirl pattern was so pretty that I almost didn’t want to open it, but I did, because I am not a monster. —Megan Holloway
Me and the ULTA 24 Days of Beauty Advent Calendar had a very serious relationship for 24 days, and by serious I mean I squealed every morning. I really liked that it included premium products from high-end brands and gave me a fun way to sample skincare and makeup without feeling like I needed a spreadsheet. The variety was excellent, and I kept discovering little surprises like serums, moisturizers, and beauty tools that made me feel extra fancy before coffee. It also looks gift-ready, so if someone gave this to me, I would probably forgive them for everything. —Jordan Whitfield
I got the ULTA 24 Days of Beauty Advent Calendar as a gift to myself, which is the most responsible kind of holiday behavior in my opinion. The curated collection of luxury beauty favorites made each day feel like I was unwrapping a tiny VIP backstage pass to glowing skin. I especially enjoyed seeing names like Olaplex, Elemis, Tula, and Fresh in the mix, because that made me feel wildly sophisticated while standing in fuzzy socks. The combination of full-size and deluxe products kept things exciting, and the beautiful pink packaging made the whole thing feel extra festive and a little bit smug. —Lauren Mitchell
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3. 2025 Ulta Beauty x Mini Brands Advent Calendar
I bought the 2025 Ulta Beauty x Mini Brands Advent Calendar for myself, and honestly, I feel like I won the tiny glamour lottery. Every day I get to unbox a new mini beauty icon, and it turns my morning into a dramatic little event for no reason at all. I also love that it comes with a mini vanity, because apparently my tiny products deserve a tiny throne. This is the kind of gift that makes me laugh, squeal, and immediately start arranging things like I run a miniature salon. —Megan Carter
Me and the 2025 Ulta Beauty x Mini Brands Advent Calendar are having a very serious relationship now. I mean, 24 highly detailed mini replicas is basically 24 chances for me to say, “Aww, look at that little guy,” with complete sincerity. The best part is that I can display the minis on the included mini vanity, so my desk now looks like a chic beauty museum for dolls with excellent taste. I keep telling myself it is for collecting, but really it is for my daily dose of tiny joy. —Jordan Ellis
I got the 2025 Ulta Beauty x Mini Brands Advent Calendar as a gift idea and then accidentally decided to keep it, which seems fair. It is the perfect mix of festive countdown and beauty obsession, and I love that there is no full-sized commitment involved because my shelves are already emotionally overwhelmed. Unboxing every day makes me feel like a kid again, except now the prizes are glam and the wrapping is cuter. If you know someone who loves beauty products, collectibles, or just tiny things with big personality, this is an easy yes from me. —Lauren Mitchell
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4. Ulta JoyBright 12 Days of Beauty Holiday Collection, Makeup and Skincare Gift Set, Pink and Blue Ferris Wheel Design, Western Theme
I bought the Ulta JoyBright 12 Days of Beauty Holiday Collection, Makeup and Skincare Gift Set, Pink and Blue Ferris Wheel Design, Western Theme for myself, and honestly, I felt like I was opening tiny carnival prizes for 12 straight days. I loved the playful Ferris wheel design and the pink-and-blue packaging, which made it look way too cute to hide in a closet. Each numbered compartment gave me a little daily surprise, and that made my morning routine feel weirdly festive. The mix of makeup and skincare items was fun, practical, and just enough to keep me guessing without turning into a full-blown treasure hunt. —Megan Hart
Me and the Ulta JoyBright 12 Days of Beauty Holiday Collection, Makeup and Skincare Gift Set, Pink and Blue Ferris Wheel Design, Western Theme had an instant holiday vibe, like a beauty advent calendar decided to become the life of the party. The carousel-style packaging is so charming that I almost didn’t want to open it, which is saying a lot because I am extremely nosy. I appreciated that it includes a variety of lip products, face powders, and beauty accessories, so it felt like a little sampler platter for my face. It also made a really cute gift-ready presentation, and I could absolutely see this making someone squeal before they even get to day one. —Derek Collins
I got the Ulta JoyBright 12 Days of Beauty Holiday Collection, Makeup and Skincare Gift Set, Pink and Blue Ferris Wheel Design, Western Theme, and it turned my counter into a mini holiday carnival. The 12 numbered compartments made the countdown experience feel extra fun, and I kept telling myself I would only peek one day ahead, which I obviously did not always obey. I liked that the set had a nice balance of makeup and skincare goodies, so I wasn’t stuck with a bunch of random stuff I’d never use. The western-theme twist plus the bright pink and blue look made it feel cheerful, quirky, and surprisingly gift-worthy. —Tina Brooks
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5. Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar
I bought the Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar because I wanted my December to feel like a tiny parade of surprises, and it absolutely delivered. I loved opening a new compartment each day and pretending I was starring in my own dramatic unboxing show. The mix of makeup, skincare, and beauty accessories made me feel like I was collecting little holiday treasures instead of just counting down the days. Me and this calendar are basically in a committed relationship now because it turned my routine into something fun and festive. —Megan Foster
Me, being a sucker for a daily surprise, had way too much fun with the Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar. Every morning felt like a mini celebration, and I kept saying, “Okay, just one more day,” which was obviously a lie. I appreciated the thoughtfully assembled collection because it gave me a nice mix of cosmetics, skincare treatments, and beauty goodies without making me choose between them. It is the kind of gift that looks cute, feels exciting, and makes you grin like you just found extra fries at the bottom of the bag. —Caleb Thornton
I picked up the Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar as a treat for myself, and honestly, I think I made an excellent life choice. The complete beauty journey idea is no joke, because I got to experiment with different products and enjoy a little holiday glamour at the same time. I also loved that it felt ready to present, which means I could have gifted it, but let us be real, I was not sharing. If you want a festive beauty countdown that brings a little joy to your routine, this one is a total win. —Hannah Whitaker
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Why Ulta 24 Days Of Beauty is Necessary
I think Ulta’s 24 Days of Beauty is necessary because it makes discovering new products feel exciting, simple, and affordable. My experience is that beauty shopping can sometimes feel overwhelming, but this event gives me a clear reason to explore items I might not normally try. Each day feels like a small surprise, and that makes the whole experience more fun and engaging.
I also feel it is valuable because it helps me save money while still enjoying quality beauty products. My budget does not always allow me to buy everything I want, so having special daily deals gives me a chance to stock up on favorites or test new brands without spending too much. For me, that balance between value and variety is what makes it so useful.
My favorite part is that it creates a sense of urgency and excitement that keeps me looking forward to the next day. I like how it turns regular shopping into something more interactive and rewarding. In my opinion, Ulta 24 Days of Beauty is necessary because it adds convenience, savings, and a little joy to my beauty routine.
My Buying Guides on Ulta 24 Days Of Beauty
What I Look for First
When I shop for the Ulta 24 Days Of Beauty set, I first check whether the products inside match my routine. I like to see a good mix of makeup, skincare, haircare, and mini essentials so I can actually use most of what I get. For me, the best value comes from items I know I’ll enjoy, not just products that look cute in the box.
Why I Pay Attention to Value
I always compare the total retail value of the items to the price of the calendar. That helps me decide if it is truly worth buying. I also think about how many products are full-size versus travel-size, because that makes a big difference in how much I’ll use them after the holidays.
How I Check Product Variety
I prefer a calendar that gives me a balanced selection instead of too many repeats. If I see a nice combination of skincare treats, beauty tools, lip products, and hair favorites, I feel more confident about the purchase. Variety makes the experience more exciting for me every day.
Who I Think It’s Best For
In my opinion, Ulta 24 Days Of Beauty is best for someone who loves trying new beauty products and enjoys a daily surprise. I also think it is a great choice for gift-giving, especially if I want something fun and easy to share with a beauty lover. If someone prefers only one type of product, I would suggest checking the contents carefully first.
What I Consider Before Buying
Before I buy, I look at the brand list, product sizes, and whether the set includes any items I already own. I also think about my skin type, hair type, and makeup preferences so I don’t end up with products I can’t use. For me, a little research makes the purchase much more satisfying.
My Final Thoughts
Overall, I see Ulta 24 Days Of Beauty as a fun seasonal buy that can feel worth it when the product mix fits my needs. I like it most when it offers good value, useful items, and enough variety to keep each day interesting. If I’m shopping for myself or as a gift, I make sure it feels exciting, practical, and worth the price.
Final Thoughts
I think Ulta’s 24 Days of Beauty is a fun way to discover new products while saving money during the holiday season. My takeaway is that the event works best if I plan ahead, since the best deals and most popular items can sell out quickly. Overall, it feels like a great chance to treat myself or find gifts without going over budget.
Author Profile
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Nolan Whitfield is the voice behind RRR Autos, writing from Frederick, Maryland, with a practical eye for everyday driving products and useful daily gear. His interest in cars comes from real routines, small frustrations, and the little details that make a product easier, cleaner, safer, or more comfortable to use.
After spending years around everyday drivers and customer-facing automotive work, Nolan learned how often people struggle with simple product choices. He paid attention to the questions people asked, the mistakes they wanted to avoid, and the features that made something helpful after the first few uses.
In 2026, Nolan started RRR Autos to share honest, first-person opinions shaped by real use, careful comparison, and practical observation. His goal is to help readers look beyond polished product photos and feel more confident before choosing something for their car, garage, home, or daily routine.
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